You’re at the stage where you site has great content, it’s relevant to your industry and you are “writing for people and optimizing for search engines”, but for some reason you are still not getting the traffic you want and need to grow your business and your identity on the web.

You are most likely in one of two positions.

1) Your keywords are strong, well structured and definitely relevant, but you do not have the exposure to be known yet. This could be to age of domain, lack of back links or simply that your competitors are throwing more resources at the problem and are simply beating you.

2) You feature well on search engines, just where you want to be, on the first page but you are not getting the traffic you expected. Could it be that your keywords are not quite right?

The solutions to both are pretty much the same, a continued SEO strategy.

With a comprehensive plan of attack, you need to increase your exposure and spend less time doing it.

What’s the use of being able to see yourself on Google’s first page if no one is actually searching by those keywords?

It’s like having a site that sells car parts but your sites major keyword result is “new chevrolet model”. It fits, but it doesn’t fit – you’re not getting the clicks because the searcher can tell straight away that you are not who they are looking for.

You might know the best way to get to your site, but that doesn’t mean that everyone is using that method. There may be a big difference between “2010 chevrolet” and “new chevrolet”.

Get it all right from the beginning, focus on descriptions, focus on keywords and draw up a real plan.

Want more? Try this