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How To Generate Targeted Traffic. Have you ever wondered where paid traffic comes from? Listed Below are Three (3) of the Most Common Methods Used on the Internet. These Services Generate TARGETED TRAFFIC 

1. Traffic Exchange Usage. (View a Top Quality Traffic Exchange)

bulletAuto Surf Method Using this method, a Auto Surf site will usually allow Free access to their traffic exchange where individuals surf for credits. A member will earn credits viewing other members websites including yours. (A Reciprocating Process Then Occurs where their ads/websites are displayed for others to click on and view). If an Auto Surf method is used, you may certainly experience a Decrease in performance only because the same individuals are seeing your ad over and over, reducing their likelihood to click.
bulletManual Surf Method Using this method, a Manual Surf site will usually allow Free access to their traffic exchange where individuals surf for credits. A member will earn credits viewing other members websites including yours. (A Reciprocating Process Then Occurs where their ads/websites are displayed for others to click on and view). If an Manual Surf method is used, you may certainly experience a Increase in Real Visitors because the individuals are actually seeing your website for a Specified Time Period before actually Clicking and Going to the Next website

2. Search Engine Marketing.

Search Engine Optimization is a great way to generate traffic from Google, Yahoo and MSN! 

3. List Marketing.

Traffic generation websites also generate traffic through email marketing and house lists. These techniques are usually leveraged through daily, weekly, and monthly electronic newsletters. Driving less traffic than the first two methods, the list marketing option usually rounds out a comprehensive traffic generation strategy.

4. Safelist Marketing

5. FFA (Free For ALL) Marketing

So to answer the question about paying for traffic, is it worth? My answer is that as part of an overall traffic generation strategy, paying for traffic can be beneficial. It all comes down to how you use paid traffic acquisition as part of your overall marketing strategy, the quality of the traffic generated and the costs associated with the traffic.

The other factor to consider is the quality of the traffic you receive. The purpose of most traffic acquisition strategies is to improve sales, generate leads, and/or conversions. To that end, I would only recommend paying for traffic if you have a way to measure the traffic to your site, the path the traffic takes through your website and whether or not that traffic actually converts. Whether you consider a conversion to be the completion of a web form or the actual purchase of a product, your buying this traffic for one reason and one reason only - conversion. Keep this in mind before you spend any money on traffic.

Although you can find plenty of sites willing to give you traffic in exchange for a fixed fee, I personally prefer to sign up for my own traffic exchange, purchase my own keywords, and manage my newsletters and email lists. By doing so, I have a better handle on where the traffic is coming from and ultimately the value of this traffic. Keep that in mind before you run out and spend hundreds or thousands of dollars on acquiring traffic that may or may not convert for your web site.

 

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Last modified: January 03, 2008